Marketing Services food industry
You May Also Be Interested In:
We introduce ourselves as Genexxt, a project consultancy firm based in India, comprising of team of professionals and experienced technocrats, financial experts, management experts and marketing and distribution experts. We have rich experience of varied projects of more than USD 350 million and primarily specialize in food and FMCG projects.
We also represent few world leading food machinery manufacturers including TORBED, UK in South Asian countries.
Our recent assignment of McFills snack range was considered as historical and successful launch all over India, Nepal Bhutan, Singapore and Maldives. The said project was completed in a record time of 13 months from conceptualization. We had undertaken McFills project on turn key basis to include services like project identification, project feasibility, technical collaborations, project implementation, product development, packaging development, branding, marketing sales and distribution strategies, organization structuring, media planning and advertising strategies, launching and exports. We have rich experience of developing of marketing and distribution network in all states of India, Nepal, Bhutan, South Asian countries, Middle East, Far East and USA.
Genexxt Services to include value added Professional Services like:
- Conceptualization of the project
- Preparation of Detailed Project Report and assistance on funding options
- Project Identification and evaluation
- Technology sourcing and collaboration
- Short listing of technology suppliers and negotiations
- Project implementation and time resource management
- Organization Structuring, appointment and training of staff etc.
- Selection of key sales personnel, branding and promotion staff
- Product development and market research
- Setting up of marketing, sales and distribution network
- Product launching, promotional strategies and penetration plans
- Overall monitoring of the project and its success as per business plan
We have also carried out detailed techno-economic-financial feasibility of various technologies and are in position to undertake time bound project for:
a. Sourcing / negotiating appropriate technology, with or without technical collaborations
b. Preparing detailed project report
c. Assisting in selection of innovative product mix
d. Assisting in implementation of the project
e. Assisting in funding options for the project
f. Developing organization structuring for the project
g. Undertake marketing, sales and distribution assignment on result based relationship
h. Conceptualization, branding, PR, advertising and promotional strategies
i. Overall undertaking responsibilities for project identification, implementation, launch, exports and overall management of marketing and distribution network.
j. Defining overall strategies, policies, concepts etc. in consultation with top management