Sell Opinion - Market research agency based in Mumbai - India

Opinion - Market research agency based in Mumbai - India You May Also Be Interested In: chocolates direct mail petrol pumps soft drink tooth paste
What we offer

At Opinion we mainly offer the following five services

A Data Collection of all types of Market Research Projects

This includes
i] House to house interviews involving interviews with housewives, main earners, teenagers and children.

ii] Institutional interviews involving interviews with officers, executives, shopkeepers, hospital administrators, banks, stock market brokers, etc.

B Focus groups

Over last 13 years Opinion has handled on an average 15-20 groups per month. Our rigid field controls ensure that all operational details are looked in to. Groups are conducted among 1] Main earners 2] Housewives 3] Teen- agers & 4] Children We have a fixed price structure for these groups , which covers recruitment charges, fare upto the venue, gifts, recording facility and supervision.

C. Central location test [ In hall test ]

Since 1987 Opinion has conducted at least 3 tests every month with sample sizes varying from 150 to 1500 interviews. Broadly we have conducted following types of central location tests-
i] Forced exposure tests [Testing of TV commercial]
ii] Product test [Soft drink Chocolates etc. ]
iii] Sniff tests [Soaps, Washing powder]
iv] Car clinics

D. Sales promotion

This would include couponing, sampling, demonstration from house to house , in
shop , in halls, in offices, in schools etc.

- Mass consumer contact at high traffic points , theaters Bus stops , petrol pumps suburban railway stations etc.

- Mass consumer contacts at exhibitions, fairs bazaars, etc.

- Direct Mail

We have handled Sales promotion for famous brand of tooth paste which involved 50 thousand house holds in Mumbai

E Analysis of data collected

We also deliver manual or data processed analysis of studies completed, if
required by the client