Tropical Kids Shampoo / Conditioner
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shampoo and conditioner
Expomax was created by two advertising men with years of experience working with companies like GE Capital, Wall Mart, Walt Disney, Nestli, LOreal, among others.
After a careful analysis of the market, they identified the opportunity of exploring a recently found segment of the market, introducing a product with a new appeal.
The name of the product was chosen by the obvious tropical appeal and also by its easy spelling in almost any language.
The use of the drawn palm tree takes the product closer to its public, children.
Both brands are registered in Brazil and USA.
Initially the line of products will be formed by
4 shampoos and 1 conditioner.
Expomax4s products were submited to rigorous tests. They are dermatologist-tested and dont irritate the eyes.
The fruit fragrances were chosen because, besides being a tendency among childrens products, they also represent the tropicality of the product.
Water Melon, Peach, Blueberry and Melon and the conditioner has a floral fragrance not conflicting with the shampoos fragrances.